Read our thought-provoking speculations on how people will buy groceries in the future. This downloadable PDF offers a compressed version of our insights: opportunities for retailers, trend materials, and future scenarios.
23 trends based on political, economic, societal, technical, legal and environmental change drivers
4 future scenarios, with visual and audio provotypes to provoke discussion on how the world might unfold in the future
Scenario key characteristics: what it means for consumers, retailers, brands, logistics and what the key technologies enabling the change are
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